The Embassy of the Kingdom of the Netherlands in Singapore leads the Netherlands’ presence at major international trade events across Asia, working with public and private stakeholders to represent Dutch innovation, expertise, and industry on a global stage.

MWR Studio was engaged to develop and deliver a coherent national pavilion system — aligning strategy, design, content, and execution across multiple countries, partners, and editions — ensuring a consistent, recognisable Dutch presence at high-profile B2B trade shows in Singapore, China, and Indonesia.